Case Study Developed by Students

Fast food refers to food that can be served ready to eat fast. Customer satisfaction is one of the most common and important aspects of any organization, particularly in the fast-food industry. Due to market competition and availability of businesses, an organization needs to focus on the degree to which a customer is satisfied with its products or services of the organization. This case study is based on the Financial, marketing and Human resources analysis of the fast food restaurant. A financial analysis looks at many aspects of a business from its profitability and stability to its solvency and liquidity. The Fast food company generates only 8% of its revenues from the sales and generates 92% of revenues from property revenues and contribution to advertising and another service. HR team, fully committed with fast food members, strives to foster a work environment that attracts and inspires excellence in people so that together we realize the Plan to Win. Fast food restaurants have workplace safety programs in place to ensure that restaurant high safety standards and procedures are clearly communicated and reinforced day-to-day. This case study also shows that there are some common models, such as GAP MODEL can be used to measure the degree to which a customer is satisfied or dissatisfied with products and services of an organization, A Gap Model defines the various gaps or wrong understanding or lack of sufficient knowledge within the Company. Due to these Gaps, the company may face huge loses and thus low market share. The organization is facing various challenges among which more important challenges are proper and further attention towards advertisement and availability of proper parking space.
Case Study By:
Mahnoor Mughal
Sayeda Umul Baneen
Hafiz Tayyab Khan